The Importance of Social Networking


Technology has had a great influence on our daily lives. Over a period of 2 decades, the development of Internet and smartphones has changed the way people connect with each other and stay in touch. It has moulded and reshaped the art of communicating giving rise to Social Networking.

What do we understand by Social Networking?

Social Networking is the art of building social networks or social relations among people who share common interests, hobbies, backgrounds, real-life connections etc. In today’s time and age, social networking has evolved through the use of social media platforms such as facebook, twitter, Instagram, LinkedIn etc. Not only has this made it easier to get in touch with long lost ones but also helps make new connections.

Perhaps the easiest way to understand social networking is to think of it like high school. You had friends in school and you knew quite a few people even if you weren’t friends with all of them, but it’s likely that you didn’t know everyone. If you ever moved to a new school, or if you can imagine moving to a new school, you start out with no friends. After attending classes, you start meeting people, and as you meet them, you begin associating with those that have similar interests.

Getting started with social networking is much the same as starting at a new school. At first, you don’t have any friends, but as you join groups and begin meeting new people, you build a friend list of those with similar interests.

You may have heard that social networking is important in finding a job. This is true in that knowing people (social) and communicating with them (networking) can help you land a job possibly easier than someone who isn’t going down that route. There are many social networking sites that help you get in touch with people over the Internet, making your life easier.

Social networking is based on a certain structure that allows people to both express their individuality and meet people with similar interests.

Reasons why Social Networking is Important:

  1. Makes Communication Easier
  2. Quick way to connect with friends, family and business contacts.
  3. Encourages Interaction.
  4. Helps come across people with common interests.
  5. A great way to help you get your name out professionally.

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